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David Sprott
Faculty:
Associate Dean for Graduate, International and Professional Programs
Boeing / Scott and Linda Carson Chair
Department of Marketing
Washington State University, Pullman
Office: Todd 570
Phone: 509-335-6896
Email: dsprott@wsu.edu
Home Page: www.cb.wsu.edu/~dsprott
Vita: www.cb.wsu.edu/~dsprott/SprottVita.pdf
Joined Washington State University in 1996
Overview: My primary research interests include (1) social influence, (2) possessions and brands, (3) marketing and public policy. Current research projects investigate: the theoretical underpinnings and practical application of the question-behavior effect, the influence of price endings on consumer choice, the theoretical processes underlying the concept of ownership, and the evaluation of objects, brands, and gifts.
Media: You may contact me directly
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Expertise:
- Consumer: Consumer psychology
- Marketing: Brand management
- Public Policy
Education:
- Ph.D., Marketing, minor in Psychology, University of South Carolina, 1997
- MBA, Kent State University, 1992
- BA, Marketing, Kent State University, 1990
Professional Memberships:
- Association for Consumer Research
- Society for Consumer Psychology
Publications:
- Article (Refereed journal): "Price Endings, Left-Digit Effects, and Choice," Journal of Consumer Research, 2008
- Article (Refereed journal): "Will You Read this Abstract? Theories of the Question-Behavior Effect," Journal of Consumer Psychology, 2008
- Article (Refereed journal): "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale," Journal of Marketing Research, 2007
- Article (Refereed journal): "Multiple Unit Price Promotions and their Effects on Quantity Purchase Intentions," Journal of Retailing, 2007
- Article (Refereed journal): "The Question-Behavior Effect: What We Know and Where Go From Here," Social Influence, 2006
- Article (Refereed journal): "Self-Monitoring and Susceptibility to the Influence of Self-Prophecy," Journal of Consumer Research, 2005
- Article (Refereed journal): "Using Product Sampling to Augment the Perceived Quality of Store Brands," Journal of Retailing, 2004
- Article (Refereed journal): "An Empirical Examination of Nostalgia Advertising Effects," Journal of Advertising, 2004
- Article (Refereed journal): "The Importance of Normative Beliefs to the Self-Prophecy Effect," Journal of Applied Psychology, 2003
- Article (Refereed journal): "Applying Self-Prophecy to Health Assessments: Empirical Evidence for the Impact of Self-Prediction on Health Monitoring," Journal of Applied Social Psychology, 2003
- Article (Refereed journal): "Grocery Price Setting and Quantity Surcharges," Journal of Marketing, 2003
- Article (Refereed journal): "Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy," Journal of Marketing, 2003
- Article (Refereed journal): "Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries," Journal of Publicy Policy & Marketing, 2001
- Article (Refereed journal): "Unit Prices on Retail Shelf Lables: An Assessment of Information Prominence," Journal of Retailing, 2000
- Article (Refereed journal): "The Mere Ownership Effect Revisited: A Robust Effect?," Journal Consumer Psychology, 1997
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